When it comes to domain name extensions, most people know of the .com, and due to this most webmasters are scrambling to get the ideal .com domain name. Some may even ignore registering a potential goldmine of a domain name in favor of getting a less popular .com. Yet, there are many of other possibilities on offer, many of which have gained popularity in spite of not being a .com. How can a webmaster determine if their website is going to perform if not using the popular .com?
First, the webmaster needs to state the purpose of their website. If it is intended to just direct people to an affiliate site, then it doesn’t really matter what the extension is, as they are probably only going to visit it once anyway. However, if a site is designed for repeat visits, people may not be bothered about the site extension – they will be returning to access the site content. Sites that contain updated information, games and message boards tend to be the type of sites that get repeat visitors this website .
Secondly, webmasters need to consider the memorable nature of their domain name. If a webmaster can conjure up a witty name, such as hap.pyea.ter, and their content is good, it might not be important that they have a different name extension. A good site that can allow someone to register unusual name extensions is called New.net. This site offers extensions like .love and .free. By looking at these kind of extensions, webmasters can come up with ideas for distinctive domain name hacks. If help is needed, it’s possible to enter the word or letters used in the extension in a search engine or keyword analyzer on the best hosting websites.
Third, webmasters need to evaluate whether or not a domain name with a less popular extension can rank higher in search engines than a.com name. In fact, consider our previous example of hap.pyea.ter. Let’s be real, how many people are typing a domain name like this in their browser? Of course it’s easy to remember, but all of the periods contained in it are irritating.
If surfers find a site using the search engines, they favorite it and don’t have to be associated with its unique URL. Without a doubt this is the type of success we all want. Fundamentally, if the domain name is rich in keywords and easily remembered, webmasters need to naturally go for whichever extension is available for it.
Naturally again, it isn’t to say that someone has to be limited to only one domain name. If they wanted to still use .coms after using other extensions, then of course they can. The fact is, the more domain names that point to a website, the more likely a search engine bot will index it higher. With this tactic, webmasters can have two domain names they can work with.